Planning magazine reports that the online world is now awash with a vast array of social platforms, which makes this form of communication a fact of modern life. And the social media revolution represents a golden opportunity, as well as a new set of challenges, for planners.
Many believe that the wealth of opportunities offered by social media have yet to be fully embraced by local authorities. John Silvester, Communications Manager at the Planning Officers Society, pointed out to a magazine reporter that few authorities currently use social media to notify communities about neighbourhood planning issues, local plan consultations or the receipt of major applications.
"They should wake up to what using such media can do for them," he says. POS can help in formulating social media strategies.